Electric colors provide a new way to color your creations giving them the brightest of colors you need!

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. AmeriColor has the perfect color for your project, with deep, vivid colors that have no after taste!

AmeriColor Soft Gel Paste will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, pastillage and white chocolate (with addition of Flo-Coat). Soft Gel Paste is peanut, tree nut, soy, and gluten free. It is also Kosher certified.

Need to get the same shade every time you decorate? AmeriColor squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time.

Product made in the United States Ingredients: Water, sugar, colors (one or more of red #40, red #3, yellow #5, yellow #6, blue #1, blue #2, or titanium dioxide), modified corn starch, vegetable gum, citric acid, and less than 1/10 of 1% sodium benzoate and potassium sorbate (as preservatives) Allergens: Does not contain nut products and is not manufactured in a facility or on equipment which processes such products. Kosher Certified.

*Due to the calibration differences between computer monitors, tablets, etc., the color you see here may not exactly match the finished product.”